Going Out Of Business Sale of the Day: A woman who runs a bakery in Reading, Berkshire, lost every last cent she made this year after she offered a significant discount to customers through Groupon and couldn’t put her cupcakes were her mouth is.
Instead, Brown received upwards of 8,500 orders, requiring her to bake over 100,000 cupcakes. “[W]ithout doubt, the worst ever business decision I have made,” she told the Telegraph.
Brown not only lost ~$4 per batch, but she was forced to spend nearly $20,000 out-of-pocket to pay for extra hands to help her meet the orders. “My poor staff were having to slog away at all hours,” Brown said. “[O]ne of them even came in at 3am because she couldn’t sleep for worry.”
Despite its ability to bring 25-year-old bakeries to their knees, Groupon itself is not doing so well. The company’s stock dropped 14 percent yesterday, nearly returning to its IPO price of $20. According to The Globe & Mail, Groupon was “the third-largest decliner on the Nasdaq.”
Groupon should pay this woman back for her losses, not cool people, not cool
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