Introducing the Rockwood brand of guitar and drum products aimed at the tween market. The initial launch includes a junior sized drum set and ¾ size electric and acoustic guitar packages including all accessories – amp, tuner, strap, and stickers –to start rockin’ out of the box. All appropriately sized instruments are designed for the 8-14 year old with quality that encourages play and musical exploration.
“We believe this is the perfect sequential step to encourage musical growth for children,” said product manager Tim Henry. “We are introducing instruments that will encourage kids to continue their musical journey. Rockwood instruments include an assortment of attractive stickers reflecting modern designs and can be used to individualize the look of their instruments which we know is important to this customer segment,” he added.
“The tween market is a growing market for music retailers and Rockwood products will help attract these customers with cool do-it-yourself sticker designs so kids can decorate their instruments in their own personal way, eye catching packaging, and complete packages that will produce incremental sales and profit,” commented Scott Emmerman, Director of Marketing and Sales.
The Rockwood electric package retails for $225 and MAPs at $179.99. The acoustic guitar package retails for $150 and MAPs at $119.99. The drum set retails for $250 and MAPs at $199.99. See this new line at the Hohner booth Hall D # 3240.
Go to www.us.playhohner.com or contact your Hohner sales representative for more information.
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