PROMARK ANNOUNCES ITS TRADEMARK AND LOGO CHANGE
Introducing a New Promark by D’Addario Logo to Match
Company’s Fresh, Current Aesthetic and Enhanced Product Quality
In an effort to match its appearance to its superior product quality, Promark announces an update to its trademark and logo.
Promark will now be written as one word and will feature a bold typeface in all caps in its branding and trademark usage. The updated logo is now inclusive of the D’Addario name, which has been responsible for the major elevation in quality control through various production improvements since its acquisition of the brand.
Henceforth, Promark by D’Addario will appear in written form as “Promark” and no longer “Pro Mark,” “ProMark,” “Pro-Mark,” or any variation of such use. All branding and marketing efforts have been or will be updated to the new Promark by D’Addario logo.
This improvement is effective immediately.
D’Addario & Company proves its dedication to inspiring higher levels of creativity and performance for musicians worldwide. For more information on Promark, visit http://www.promark.com.
D’Addario & Company, Inc. is the world’s largest manufacturer of musical instrument accessories marketed under several product divisions: D’Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D’Addario Woodwinds, and D’Addario/Planet Waves Accessories. A family-owned and operated business with more than 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 3,000 endorsing artists.