Never a dull moment with So Brown, the rebellious musician-actor-model who turned heads with 2014’s Point Legere, dubbed “debut album of the year” by Innocent Words magazine. The blues-inspired, Texas-by-way-of-Alabama native is back with a dark and fiercely relevant new music video for the single “United States of Deprivation.”
Produced/engineered by Grammy-nominee Jack Mason (J. Cole, Queen Latifah, Yo Yo Ma ) the track “United States of Deprivation” was recorded in Brooklyn with So carrying the vocal and instrumental duties and Jack crafting the beats and engineering. All-star director Josh Victor Rothstein, whose documentary Dukale’s Dream with Hugh Jackman premiered to rave reviews, has brought a cinematic poignancy rarely seen in the music video genre.
The video paints a map of the United States with multiple characters- seemingly different versions of So- in each setting. Alternately male and female, clean cut and then abused, a unified yet broken whole emerges from these vignettes. And there is a literal darkness, a black liquid that is perhaps oil, or maybe it’s a metaphor, infiltrating even the most pastoral nature scenes? No one escapes this time.