Hip-hop artist Omarion released his rhythmic new single, “W4W (Word 4 Word),” co-written by Reservoir artist Nicky B. The single, off of Omarion’s latest album Reasons, was accompanied by a creative, dance-driven 8-minute music video that takes viewers on a tour of Japan from city views, to martial arts practice, to chic night clubs, reemphasizing that the cut’s lyrics and meaning are culturally transcendent.
Omarion described the importance of Japanese culture throughout the video to Complex, saying, “its true art and an exchange of culture. There are always conversations about culture vultures and what’s appropriate, and I think this is a great example of doing it the right way.”
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