AUSTIN BASED INDIE POP/ALT-ROCKERS WHITE LABEL ANALOG FOLLOW THEIR CRITICALLY ACCLAIMED BREAKTHROUGH ALBUM AND TOUR WITH THE UPLIFTING, UNIFYING ANTHEM “EVERYBODY KNOWS”
When longtime friends and onetime band-mates Chris Didear (lead vocals), Heath Macintosh (drums/vocals) and Chal Boudreaux (guitar/vocals) joined forces to emerge as White Label Analog.
Artists driven by two key rules: 1) It’s gotta be fun; and 2) See rule #1.
The Austin based group created in 2013, whose current lineup includes bassist Mike Fisher, has dubbed their edgy, upbeat vibe everything from indie pop/alt rock to the more whimsical “indie slam disco.” They had a blast touring the Midwest and West Coast (Denver, Seattle, L.A., San Francisco, San Diego, etc.) to support their 2016 breakthrough full length album In Case You Just Tuned In, follow-up to their 2015 debut EP A Little More Time.
In what will be the first of several upcoming individual tracks, the WLA’s fun and raucous latest single “Everybody Knows” is the perfect uplifting antidote/anthem to counteract these troubling and challenging times. Didears’s original idea was to create a romantic but super fun love song dedicated to and about his relationship with his wife, but it took on deeper universal dimensions when he thought about how it might inspire people living through this difficult era.
His dynamic words can apply both one on one or be a spiritual calling to something greater: “We’re not confused, we know our place…We get so high can’t feel our face…no ordinary life will do, I’ve waited my life for you…” Helping bring the energy of the music and message to multi-dimensional life is the compelling video WLA created for the song with fellow musician and friend Steve Miller, who directed it. The clip centers on a joyful pool party and featuring folks from all walks of life, having fun and celebrating a beautiful summer day. It’s interspersed by animated images of the band members in the style of a-ha’s classic video “Take on Me.”
“Considering the political climate and how the country is so divided,” Didear says, “I thought it would be great to put a song out there with a universal message of love and acceptance that was all about connecting with others and inclusivity. I wanted the video to be really lighthearted and joyful but not cheesy, and we thought, what could be more spontaneous and full of life than a pool party? Sonically, ‘Everybody Knows’ has a slightly different style from the album, reflective of our decision, with our producer Gil Gonzalez, to use a bit less guitar and more synth and electronic percussion. We’re all excited about the direction the band is taking.”
Tweaking the vibe even slightly is a bold and visionary move considering the success White Label Analog has had with their previous, guitar dominated sound. Their song “Echoes” received spins in Los Angeles, Philly, Denver, Buffalo, Columbus, Tucson, Colorado Springs and their hometown of Austin, where they often hold court at popular live music spots like Stubb’s on Red River, Dozen Street on the city’s East Side, and Craft Pride on Rainey Street.
Regionally, they have performed in Houston, Dallas, San Antonio, San Marcos and Eagle Pass. Selected as one of Austin Monthly’s “10 Bands to Watch” in March 2017, WLA was an official showcase artist at SXSW and Canadian Music Week in Toronto that year. They also performed at RadioBDC’s +1 event in Boston. “Oceana,” a track from their debut EP, was used in the feature film “Trippin’ to the Altar.” “Where Have You Been” was featured in the 2017 award winning indie film “My Ranger,” and three other tracks were licensed and included in 4 episodes of MTV’s “Teen Mom 2” (Season 8).
“The most exciting and gratifying aspect of WLA’s success these past few years has been working hard on new music, then having the opportunity to present it to people and see such positive reactions,” Didear says. “I think if you ask most musicians, their #1 favorite thing about being in this business is performing in front of a live audience and enjoying the amazing moments where those connections are being made. We’ve all been making music for a while, and that is still something we look forward to every time we hit the stage.”
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