Article by Ben Beamish
In case you missed it, HOAX, a self described “Empathy-Pop” band have just released their first single “Could”, from their debut album, “b?”.
Hoax set devotions this past year to re-defining their own impressionable sound, honing their craft and compositional skills on the new album that has been two years in the making. “Could” puts a new and original twist on the magical familiarity of retro-inspired, alternative R&B.
Its brooding vibes will cause goosebumps to rise, your skin to quiver and your body to groove. Throw in a dash of 60s and 70s alternative vibes, and what Hoax have here is a timeless sound.
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