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daFinchi’s debut single and music video “The Burbs”

Stacked with a pulsating lead vocal, a moderately surreal string melody in the foreground and a slick beat as enticing as any I’ve heard out of the mainstream lately, daFinchi’s debut single and music video “The Burbs” isn’t missing any key ingredients in a recipe for success. For the most part, by sticking with a simplistic approach to making pop-rap, alternative artist daFinchi makes it difficult for critics like myself to brand his new release as anything other than a refreshing take on what hip-hop can be when there are no restrictions placed in front of its artists. 


The groove in this track is pretty big, but ironically enough, the instrumental side of the composition is actually rather minimalistic. The biggest force here is coming from the lead vocal, which essentially shapes the rhythm of the music even more than the percussion does, but I would stop short of calling the mix completely singer-centric. daFinchi can’t help that he’s the most potent element in the room; with his skillset, I think he would make any cerebral content like this probably sound a little insular and smothering (in all the right ways, for the record). 

Though it feels a lot more like a preview single than it does a proper debut, “The Burbs” is a very smart piece of alternative hip-hop nonetheless – and a single/video combo that I would recommend to casual listeners and hardcore fans of this genre the same. There’s no debating whether or not it’s a difficult era to be getting into the rap game; with the competition he faces, daFinchi is quite fortunate to be getting the attention from fans and critics that he is this summer. He needs to build on the momentum created by this first offering a lot sooner than later, as his rivals aren’t wasting any time putting together their own gems for this golden age for hip-hop. 

Mindy McCall



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