An exotic beat. Melodies, wind and string the same, colliding and fusing together to make something entirely more enticing than anything I’ve heard in the top tier of the Billboard charts lately. A tension that, while constantly swelling when we’re least expecting it to, is doing as much to make the release powerful as any of the relaxing components of this song are.
This is “She’s so Carefree,” the new single and music video from FrankySelector, and if you haven’t already given it a listen this season, I would think about doing so right now. A staple of a transformative Canadian underground, FrankySelector is making some waves in and around the international spotlight with this track, and it doesn’t take more than a simple session with its groove to understand what all the fuss has been about.
“She’s so Carefree” is one of the more ambient-styled tracks in this artist’s body of work, but not because of any atmospheric aesthetic in the execution or structuring of the hook. The lyrics, the swing of the percussion and the actual flow of the music is pretty urgent and adrenaline-spiked in a few spots; what’s pendulous here is the release of that aforementioned tension, which seems to trickle out from beneath the beat one frame at a time in the music video for the song. We’re pushed to the edge of our seats and made to stay there for as long as possible here, ultimately coming out of the tunnel only once that music has come to a complete stop.
There’s no two ways about it – FrankySelector’s new single and its music video are straight up anti-catharsis that suffocates you with funkiness only to leave you itching for more of its sinisterly addictive beats when everything is over and the dust has finally cleared. “She’s so Carefree” takes an Average White Band groove and manipulates it into something a new and wide-eyed hip-hop generation will be able to enjoy and inevitably bust a move to, and though it’s not the commercial meld of American and Canadian R&B some might have hoped it would be, I for one am happy it’s as much an individual as FrankySelector himself is.
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