Brooklyn-based rock artist Lord Sonny the Unifier‘s ‘All New Information’ EP is out now (released 11/13/20). Fans who purchase physical copies through LSTU’s Bandcamp will also receive his 2019 full-length ‘FINAL NOTICE!’ free of charge.
In 2020, Lord Sonny began releasing new material, announcing the release of new All New Information EP. This time, cover artwork and photography was done by Rob Warren. Conceptual music videos supporting the singles were by Damien Paris (Pay the Man), Amy Gordon (Knockout) and BA Miale (All My Friends Live) Underground) . LSTU’s signature sound has evolved with the times, bringing that much more bite, both lyrically and musically, on this compelling set of new tracks.
Brooklyn-based alternative rock band Lord Sonny the Unifier is led by Gregory Jiritano. LSTU’s music is gritty, untethered rock with overtones of post-punk and melodic psychedelia.
In commentary, the artist related his story, and it is quite interesting to learn of his vision: “I began playing guitar at age 8 and so I cannot remember life without a guitar in my hands or very nearby. It was a $20 acoustic guitar my mother brought me back from Mexico. After moving on to an electric guitar, I joined a band at age 12 and miraculously we got gigs at schools, local fairs and church basements. At 16 I began playing in bars in NYC and the surrounding boroughs. 2 years later I began writing, and it was at this time I got very interested in the recording process and decided it would be best if I owned my own recording equipment in order to be a self-reliant musician and to begin sonic experiments without restrictions, either by studio cost and time restraints or record label handicaps. It was also then that I decided it would be best to concentrate solely on my own songs and projects and not be distracted by playing other people’s music in other bands no matter how lucrative or exciting the prospect might be.
“And so began the real journey. I spent those early years working with John Schumann (who later started an effects pedal company called Schumann Electronics) I isolated this band in the mountains of Massachusetts and wrote and recorded using only modified analog effects and stringed electric instruments aided by John’s electronic wizardry often over dubbing up to 40 guitars. It was a time of extreme sonic experimentation. We worked for 6 years recording there on a 24 track 2inch tape machine using only analog outboard gear and stringed instruments…even the drum sounds were produced by stringed instruments.
“Unfortunately, none of this music was released and due to its’ extreme recording techniques we never performed live and we then went our separate ways. I moved the studio back to Brooklyn and began a solo project playing all the instruments and limiting the guitar tracks to 12 or so and after 3 years that recording was also complete. Misfortune again struck and as I was plotting its’ release and promotion the building the studio was in caught fire and burnt to the ground and everything I had purchased to pursue the dream of recording was gone. I now had no money to promote this just completed album and so it too was abandoned. I needed to regroup in order to plot the next step.
“The next step is this new release FINAL NOTICE! I decided to not purchase a new studio but rather to use ones available to me and to pay up front as in the end it would be a more expedient way to accomplish the recordings. I’d plotted with my good friend Carmine Covelli to play drums and soon thereafter met Tyler Wood who is a keyboard wizard freak and also a sound guru in the studio. It was he who swore by his good friend Derek Nievergelt on Bass and so Lord Sonny the Unifier was created.”
In 2020, Lord Sonny began releasing new material, announcing the release of new All New Information EP, out Nov 13, 2020 on all platforms. This time, cover artwork and photography was done by Rob Warren. Conceptual music videos supporting the singles were by Damien Paris (Pay the Man), Amy Gordon (Knockout) and BA Miale (All My Friends Live) Underground) . LSTU’s signature sound has evolved with the times, bringing that much more bite, both lyrically and musically, on this compelling set of new tracks.
Official Website: www.lordsonnytheunifier.com
Apple Music: https://music.apple.com/us/artist/lord-sonny-the-unifier/1440287498
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