Every singer-songwriter dreams to be discovered by a top-list producer who would jump-start their career.
Unfortunately, in reality, you mostly have to depend on yourself. Even Shawn Mendes started low by posting song covers on Vine.
So, what does it take to promote your music?
Luckily, there is no shortage of platforms (including social media) that can help you spread the word around and get more people to listen to your beautiful pieces.
Here’s a short guide to help you get started.
1. Study Your Audience’s Demographics
Yes, it’s a bit annoying, but if we’re talking about creating a marketing campaign, there will be some marketing talk involved.
A target audience is one of the main elements of any marketing strategy. You need to know precisely who you want to target in your campaign. Otherwise, your campaign won’t lead you anywhere.
Before you ask, let’s make it clear – you shouldn’t try to target everybody. It’s natural that you want as many people as possible to hear your music. But you need to think of a specific person with the same preferences in music as you have.
There is an easy way to find your target audience – get to know the people who already follow you on social media and have enjoyed your works before. To do that, switch to the Business account and visit the Analytics page to see the demographics of your followers. Here’s how it looks on Facebook:
You can collect demographic data about your followers from this graph – age, gender, location. What you should also pay attention to is the primary language your target audience speaks.
It is essential to build a meaningful connection with your followers. So, if your mother tongue is English, but your followers mostly speak Spanish, it makes sense to consider creating some content in their native language.
You don’t have to wait until you master the language. In the context of our example, you can start learning basic Spanish words and phrases first to interact with your followers and make some short content pieces.
Even though learning a new language might seem too labor-intensive, your followers will appreciate the effort. Besides, big brands also adapt their marketing strategies to audiences that speak different languages.
2. Choose Marketing Platforms
Next, you need to choose the right platform where you will upload your content. There are a few platforms that are available to you for free:
- any social media platform (YouTube, Instagram, Twitter, Facebook)
- a blog
- messengers (a private channel on Telegram)
The choice of the channel will depend on your resources. For instance, while YouTube will give you more reach, it might be expensive to create video content. On the other hand, if you’re just starting your music career and your campaign runs on a shoestring budget, Instagram would be a better option.
Do you need a blog?
Ideally, yes. A blog can help you reach a wider audience who can come across your content while searching Google. However, running a blog requires the knowledge of SEO to optimize your articles for the right keywords and help you outrank other artists advertising their music.
3. Create a Content Schedule
Content is king. And, as a content creator, you would agree that it’s a perfect medium that connects you with your target audience.
That being said, if you want to reach more people with your music, you need to be consistent across all the marketing platforms that you’ve chosen for your campaign. That means you need a content schedule.
How often should you post on social media?
It depends on the marketing platform. If we’re talking about social media, Hootsuite recommends posting 2-3 times a week on Instagram, 1 time a day on Facebook, and no more than 3-5 times a day on Twitter. But these are just average numbers.
The rule of thumb is to rely on what the Analytics tell you and align your schedule with how active your followers are. To do that, you need to check the audience activity graph. Here’s what it looks like on Facebook:
The graph above shows the peak of audience activity, which indicates the best time to upload your content. When creating your content plan, make sure you do it in accordance with the peaks of follower activity.
We’re not going to lie – creating a marketing campaign to promote music is a challenge, but it’s doable even if you don’t have the resources for expensive promotions.
The essentials you need are a well-defined target audience, the right choice of marketing platforms, and a consistent schedule. Leave the rest to your creativity and perceive your marketing campaign as a way to let your talent shine through.
Ryan is a passionate blogger and writer who likes sharing his thoughts and. Now he works as a content editor and internet researcher, you can check his website. He likes to travel and explore new countries.
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