Digital marketing will be way more important in 2022 for the brands. More companies look for digital presence due to pandemic, lockdows and uncertain offline future. That’s why digital marketing tips shared today will be important.
Set up a loyalty system
Loyalty programs are part of a customer relationship and loyalty program. They have become a key tool in a context of increased competition and consumer volatility. To be effective, your loyalty program must be backed by a proactive customer knowledge strategy. The purchasing behavior of consumers has changed dramatically over the past ten years. Consumers are now better informed, they compare prices and products, regularly consult customer reviews and adopt a more critical attitude towards brands.
The diversification of the supply of goods and services has also made consumers more volatile. They are more in control of their purchases than ever. This is the reason why acquisition strategies must now be accompanied by loyalty strategies. Retaining your customers is as important as bringing them in. In e-commerce, as in most other sectors, acquisition is no longer enough. It is in this context that loyalty programs have acquired a new lease of life in recent years, adapting to new uses and new channels (social networks, mobile, etc.). However, the principle of the loyalty program has not changed.
Automate your Social Networks
It has never been so time-consuming to communicate on social networks: not only are they more and more numerous, but each of them have specific publication rules according to the target audiences. You know it better than anyone: we don’t publish the same content on all networks. You can not automate streams but you can get help from the popular streamers. Create the account of Twitch for your brand and ask popular streamers to automatically mention you during the streams. That way you get Twitch followers that will stick with your brand for good.
It is therefore necessary to personalize. Except that when you multiply pages, groups or accounts, it is rare that the resources dedicated to community management increase as much as the number of networks. In short: we must always do better and publish more on a like-for-like basis. Indeed, regularly producing content and publishing it on social networks is one of the best ways to attract traffic to your site and therefore to gain new customers and new sales: in short, a central piece in your content marketing strategy. But posting on social networks also has a cost: selecting your publications and posting them on your various social profiles manually takes a lot of time. To get by, two rules: flawless organization and perfect mastery of automation tools that can save you precious time.
Communicate with your customers
No company, regardless of its profession, is immune to a small glitch when customer satisfaction is at stake. It is a mistake to believe that language is not a barrier to online shopping. 75% of e-consumers say they are more inclined to buy from a website that offers customer service in their mother tongue. Internet users who shop online from overseas businesses take comfort in knowing that there will be someone available to help them in their native language if they ever have a problem with their order. In other words, allowing your customers to be able to communicate in their mother tongue with your customer service department can convince them, upstream, to make their purchases a reality. By reassuring them, you avoid many shopping cart abandonments!
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