As a musician, it is critical to establish an online presence for your brand, and one of the best ways to achieve this is by investing in a professional website. However, when designing your website, you have to know what pages and elements to include for that perfect platform that your fans will love. This article outlines 11 crucial pages your music website should have.
1. Press or blog page
To boost your profile and credibility as a musician, it is vital to show off those press features, interviews, and other coverages you have received. All these details need to be on your press or blog page that you can also use to offer more details about your projects and share captivating stories with the world. You can take hints from this blog by Musician Authority on how best to make this powerful section a key point of interest for your followers.
To ensure you make the best impressions, your homepage should reflect your exceptional branding capabilities by showcasing your unique identity. Most importantly, it should include vital elements that make your website functional, including:
- A captivating header
- Clear images
- Short bio
- A highlight of the latest news/press coverage
- A strong call to action
- Clear navigation links to all your pages
- Social media links to direct your fans to your official accounts on different platforms
3. About page and artist bio
Your artist bio is where you tell your story. Who are you? What motivated you to get into the music industry? What are your most outstanding achievements? As you provide these snippets about your background, it is vital also to highlight notable events and milestones in your career, such as:
- Record labels or bands you have partnered with
- Number of albums and singles released
- Major collaborations
- Your first or most memorable performance
4. Music and videos page
Your music and videos page should be all about the projects you have worked on over the years. You should build this page with the sole purpose of allowing your fans to enjoy your songs and videos without redirecting them to any streaming platform. Other best practices you should also take into account are:
- Have your latest releases be the first things your fans get to see
- Avoid auto-playing videos or music on this page. Instead, allow your viewers to manually click on the play button for a song to play, giving them greater control and a better user experience.
- Do not just provide your fans with snippets of your songs, even when the aim is to get them to buy your music. Instead, allow them the option to listen to an entire song(s) and include a buy button that allows for digital downloads of your releases.
- Include live performance videos to give your fans a taste of what they can expect and leave them yearning for your next event
Having a page dedicated to showcasing professional-looking photos will help drive more traffic to your website. Be as diverse as you can with the kind of shots you upload on your website to garner more attention from your fans, press release outlets, popular magazines, TV hosts, and brand managers. These photos should include live shots, studio moments, live performance captures, fan photos, and behind the scene shots of that upcoming video. An excellent way to keep this page exciting is to link it with your Instagram feed, so its content is ever fresh.
6. Shows and events page
You need to be the number one promoter of your events, and an effortless way to keep your fans updated on your upcoming gigs is by running a shows/events page. This page needs to be dedicated to providing updates on where you will be performing next, charges, tickets availability, and event sponsors. An easy way to update these details is by using dedicated plugins compatible with your website theme or embedding widgets that automatically update your website and social media accounts.
7. Merchandise page
Fans always want something memorable from their favorite artists, making it essential to offer merchandise that promotes your brand. There are numerous options, including customized t-shirts, hats, stickers, bracelets, jewelry, and other items.
8. Contact page
You need a contact page that allows your fans and music industry professionals to connect with you or your management team. This will simplify how interested parties can ask questions concerning your music career, book you for shows, schedule interviews, or discuss other business ventures. Your contact page should also include all links to your social media accounts to make it easier for fans to find and follow your authentic pages.
9. Fan club or community
Your fans should always be your number one priority, and a dedicated page will show how much you appreciate your most valuable followers. A fan club or community page brings together your fans from across the globe, allowing them to discuss your music, share their stores, and engage in other activities such as charity courses or a help-a-fan program.
10. Newsletter sign-up
You need an outstanding email newsletter signup page to encourage more signups for timely updates on your tours, major announcements, exclusive VIP tickets, and the latest music releases. Your mailing list opt-in form should be simple enough to encourage more fans to leave their email addresses and be part of your global fan community. For easy management of your email list, it is best to use popular newsletter services built to manage thousands of recipients from a simple interface.
Since song lyrics are among the most searched content online, it is vital to have a page that allows your fans to learn the words to your songs in an accurate manner. This could translate to higher amounts of crowd engagement at your live shows if fans are able to access a place to learn your songs.
These tips will guide you on this venture that will ease how you connect with your fans and the music industry.
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