How to promote music on Instagram

The industry of music has transformed significantly for the last time. Before the digital age, musicians were tied to a label, but now it’s important to maintain a presence online to become popular. In this article, we’ll look at how to develop yourself as an artist and your musical project on Instagram.

How can a musician effectively position himself in a social network?

Instagram is a great platform to promote your music because it’s versatile: you can broadcast your creativity in long videos and short Reels, create Stories, capture moments in posts, complement them with the textual format and choose different advertising options. Before attracting a new audience, it’s important to prepare your profile to keep users’ attention. 

Instagram is a visual social network, so it is important to have quality content, the author’s style, and colors. Now, the era of blogging exists, and it is needed to generate content that reveals you not only as a musician but also as a person. 

In profile description, optimize your biography: describe your music, include achievements, awards, and career highlights, talk about the most current events, for example, your released single, etc.

Every year the competition on Instagram is gaining momentum and popularity is one of the key factors that people pay attention to. That is why it is effective to buy real Instagram followers and other activity metrics at the first stages of promotion, which will quickly create a trusted first impression and raise the status of your brand.

How to promote tracks without financial investments?

Many people who make music do not have the means and resources to invest in their creativity. That is why there are methods that do not require financial investment but require time and effort. 

Instagram has introduced the Reels format, which has a very strong recommendation feed. Recommendations include videos from both accounts that the user is following and videos from other content creators. Reels format is integrated into the news feed, into the “Interesting” section, into the selection of content by hashtags. What’s more, Instagram promotes content from Reels for longer than classic posts. This allows you to get free traffic and organically promote authorial content. Once you gain an audience, you can convert it into sales of your music and merchandise.

Right now, Reels is a key tool for increasing personal brand awareness for artists and other content creators on Instagram. By adding your music to Reels, you can test different music snippets and determine which ones work best. A common method of promotion is to negotiate with other authors to create Reels content including your music. In case you release new tracks it’s effective to ask your followers to create videos in Reels using your music.

To sum up, to promote your music on Instagram it is important to use a comprehensive approach: create the right positioning to immerse the user from the first seconds in the world of your creativity, buy Instagram followers to build trust, use different content formats to reach the maximum audience, set up advertising, etc. This way you will form a valuable digital asset to promote your music project and monetize it.