The Resurgence of R&B with AMS Enterprise CEO Alvin Mays
Alvin Mays, the CEO of AMS Enterprise, has been in the entertainment industry for almost 20 years. Mays has been managing and developing talent, creating music events, and marketing and promoting artists under the AMS Enterprise brand. Recently, Mays signed a new R&B artist from Atlanta, which he believes will help revive the R&B genre.
In a recent interview, Mays acknowledged that R&B has lost its mainstream appeal, but he firmly believes that the genre is still alive and loved by many. He described R&B as a “lost art” that is not getting the main attraction it deserves, as hip-hop is now the number one genre in the world. Nevertheless, Mays stated that there are still R&B lovers and streamers, and his passion for the genre led him to sign the new R&B artist.
Mays shared that major labels spend hundreds of thousands of dollars to launch a campaign for individual artists. As an independent artist, it is difficult to stand out in an oversaturated market, where half a million records are uploaded daily to DSP platforms. Mays believes that the only way for independent artists to stand out is by continuously marketing and promoting their brand.
Mays expressed his excitement about the new R&B artist he signed, stating that he believes the artist has the potential to be a standout performer in the industry. He believes that media companies have an essential role to play in promoting R&B and that they should invest in promoting the genre. Mays believes that YouTube has changed the game for media providers, as they can now upload content to the world immediately. This shift in the media landscape has provided new opportunities for network and give them exposure to the right audience.
In conclusion, Alvin Mays has built a successful career in the music industry through his company AMS Enterprise. With a focus on artist development and creating outlets for talent, he has been able to market and promote his artists through various platforms, including social media, radio, and TV commercials. While the industry has shifted towards hip-hop as the dominant genre, Mays believes that R&B is still a valuable art form that deserves recognition and promotion. As an independent artist, it can be challenging to stand out in a saturated market, but with hard work, dedication, and the right media outlets, success can be achieved.
Overall, Alvin Mays’ story is a testament to the power of passion, hard work, and perseverance. He has overcome challenges and obstacles in the music industry to build a successful company that has helped artists achieve their dreams. With his dedication and innovative approach to marketing and promotion, he continues to make a mark in the music industry and inspire others to follow their dreams.
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