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INZO “Earth Magic”

The brittle chime of a fleeting synth comes slinking out of the silence in the moments that immediately follow pressing play on the new single from INZO, “Earth Magic.” It’s modest in size, fragile in tone, and desperate for us to cling to its emotional melody. It occupies the mix, mostly by itself, for all of a brief moment, but this introduction to the track is more than enough to set the mood for everything soon to come. INZO is saddled up with Elohim for this surreal, wavy synth-pop exhibition, and in his unique way, he brings all the heat of the summer season to us a few months ahead of schedule this June.   Though the foundation is quite spellbinding at the onset of “Earth Magic,” once INZO begins to lay down the texture, his arrangement is just about the only thing anyone can concentrate on. He creates harmonies within the physical elements and embraces the chilling glow of the synths as they begin to wash over everything that comprises the backdrop.

We’re beholden to a wall of sophisticated white noise transformed into beautiful melodicism before we ever hit the first peak, and the ascent into the hook is almost more cathartic than the actual release is. It’s obvious that a lot of time and thought went into constructing the frame around the concept here, but just as clear that beats were never meant to be the primary agent of evocation in this brand-new slice of modern pop.

I wouldn’t say that “Earth Magic” is psychedelic per-say, but there’s cerebral energy given over to the bass parts as we near the finish line here just the same. If Elohim or INZO were planning on remixing this track a couple of different ways, it wouldn’t surprise me at all, because everything about this composition screams aesthetical flexibility. You could manipulate these melodies every which way but loose and still get a strong reaction from a crowd full of eager club-goers, and as long as INZO’s structure is left as-is, the song itself would feel as emotional as it does in this present form. Simply put, there’s such a thing as spot-on producing, and then there’s the kind of kinship artists like this group share with no one but like-minded friends.   “Earth Magic” wraps up with a little less fanfare than it first begins with, but as INZO’s model for melodicism echoes into eternity, there’s no doubt that it won’t be the last time we hear him offer us bold moments in an iconic indie single.

There is a smorgasbord of good indie pop making its way into the public lexicon at the moment, but if you’ve never listened to INZO’s music before now, this June would be the right time to introduce yourself to his work. This track is a perfect bridge from his early content to the slick, streamlined sound he’s made for himself today, and my gut tells me that fans both old and new alike are going to enjoy it as much as I have.  

Mindy McCall  



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