The cooperation of the famous singer with Crown, which she announced on the eve of the upcoming tour in Australia, has become the object of criticism. Activists claim that it may encourage gambling addiction among the singer’s fans.
Crown clarified that this deal was exclusively with the Crown Metropol Hotel and not with the company’s gaming center. As part of the partnership, Crown was able to pre-sell tickets, allowing the singer’s fans to purchase them along with a hotel room.
Arrangements for tour-related activities, including restaurants and retail space, are separate from the gaming center. The company, which was acquired by US firm Blackstone in 2022, is looking to strengthen its position in music and arts.
But Crown has also attracted public attention for its problems, which include fines for money laundering, tax offenses, and failures in the fight against terrorism. Regulators in several states have said they do not consider the company worthy of licenses, though it continues to operate after a change in management.
Tim Costello, an anti-gambling activist and former head of World Vision, expressed doubts about the partnership between Taylor Swift and Crown. He asked the singer if she was aware of the problems associated with gambling activities conducted by the company. Costello believes that Swift should be careful not to damage her reputation and urged her representatives to conduct due diligence before agreeing to partner with such a company.
Livingstone, an associate professor at Monash University, points to Crown’s desire to team up with the singer and her huge audience. He suggests that the company is trying to use her popularity to create a positive image by associating itself with youth audiences and music lovers. He also notes that some European countries prohibit celebrities from associating themselves with gambling companies.
In general, this partnership has drawn criticism among anti-gambling advocates, who see such a partnership as undesirable and potentially dangerous for the singer’s fans. Many believe that in addition to land-based casinos, players have to fight temptation on the internet. There are sites like www.twinspinca.com that give no deposit free spins. These bonuses contribute to the formation of gambling addiction. Therefore, the partnership between the famous singer and Crown is seen by many as a mockery. However, Crown notes that its goal is to organize a successful Australian tour of Swift and contribute to the economy of the cities where the concerts will be held.
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