The fact that the musical background has a major influence on people’s mood and behaviour is something that not only hosts, but also behavioural researchers and therapists as well as retailers and event organisers have been aware of for some time. Consumer behaviour, willingness to take risks and length of stay are significantly influenced by the choice of playlist. So it’s no wonder that casino operators also pay close attention to what is playing in the background. Online casinos are no exception.
Customised playlists for the perfect gaming experience
After all, not only good slots, but also a good atmosphere should get visitors in the mood for winning. The criteria for this can be summarised quite simply: Discreet but animating, suitable for the masses but not arbitrary, this is what the ideal casino playlist looks like. Jazz and soul music styles are particularly popular, but classics from the top ten of past decades are also often played. In particularly exclusive establishments in local casinos, classical music is also a favourite – a style of music that is only used in online casinos as a tribute to earlier times and for games such as roulette.
In principle, the pre-selection of tracks has always been based primarily on the audience: the lady in the elegant evening gown playing blackjack tends to feel more comfortable with different sounds than the daily regular at the coin slot. The fact that these are not just clichés is demonstrated by the effort put into sound by the casino operators. In large casinos in particular, the style of music changes between the different departments and as the time progresses; some casinos even have their own DJ who can react spontaneously to the respective clientele. Online casinos also know how to utilise this experience, as there is no need to reinvent the wheel and the effects on players are basically the same. A large number of music editors and corresponding online service companies even offer customised playlists for this purpose.
The right music for the setting
Casino operators know that they have backed the right horse when they have chosen the right music when players can not only hum along to their favourite song, but are even encouraged to place higher bets or engage in riskier gaming behaviour by certain tracks. To achieve this, it is important to evoke associations in players. This is particularly successful with songs whose lyrics deal with luck and bad luck, sacrifice and decision, luxury and the pursuit of profit, fate and risk-taking behaviour. The best-known example of this is Elvis Presley’s “Viva Las Vegas” or modern chart-toppers such as Katy Perry’s “Waking up in Vegas” or “Role of the Dice” by Bruce Springsteen.
The connection between love and play through music
Behavioural researchers have also discovered an interesting link between love and play. On closer inspection – or “listening” – this is not so far-fetched, because as with a new partnership, everything here often centres on the “one fateful moment” in which your own bet can lead to a dream win or absolute disappointment, true to the motto “hop or top”. If the music manages to make the player aware of this at the decisive moment, even if only subconsciously, the casino operator has done everything right. However, the songs should not distract too much from the present, because if you are lost in your own thoughts, you may forget about the next bet.
Music in the online casino
The fact that online casinos offer a variety of options for users to choose their own background music does not change these basic rules. In this case, a selection of different playlists is simply made available according to the same specifications, which must be so appealing that the player decides in favour of one of them. Acoustic instructions and in-game sounds ensure that the player does not switch the loudspeaker to “silent” and that the music selection hits the bull’s eye. Great for players: on the https://www.richardcasino3.com/games/all website, gamblers will find a comprehensive selection of online games where they can not only choose the most pleasant sound atmosphere, but also determine other parameters themselves. For example, many would like a casino without Oasis, i.e. without an automated blocking file that excludes users in the event of supposedly suspicious gaming behaviour. More freedom in every respect!
Other important influencing factors
The attractiveness of the casino for users: Obviously a science in itself, which from a musical point of view bans songs that are too melancholic or too political from the ideal casino playlist from the outset. The volume plays a major role – if the music is too quiet, the effect on the listener largely fizzles out, but if it is too loud, the concentration on the gaming experience is distracted too much. The fact that the player himself determines such parameters online only makes an attractive selection of tracks even more important.
There is therefore a lot to consider, which suggests that the creation of the casino playlist should be entrusted to professionals. Portals such as betway insider have even commissioned their own statistics to find out which psychological mechanisms are responsible for the particular popularity of individual songs, which songs increase listeners’ self-confidence, good mood and willingness to take risks and how the results can be put into practice. The chart archives from 22 countries were analysed for this purpose, and some of the titles in the list of results actually read like instructions for the gaming table. At number 1 is “Despacito” (which translates as “slow down”) by Luis Fonsi feat. Daddy Yankee, and songs such as “Don’t be so shy” (number 5) or “Diamonds” (number 11) seem, in retrospect, to have been written especially for the casino.
Finally, an anecdote:
Grandmaster Martin Scorsese already chose sequences from Johann Sebastian Bach’s St Matthew Passion for the end credits of his film “Casino”. Although this is certainly not suitable as background music for the casino, it shows that the connection between gambling luck and the great themes of fate was already known decades ago.
Casino themed songs
Besides, sometimes we can find references to casinos in our favourite songs. Here are some examples:
- “Poker Face” by Lady Gaga (2008): So, Lady Gaga’s “Poker Face” is like a catchy anthem about love and keeping cool when things get tricky. It’s got this awesome beat that just sticks with you.
- “The Gambler” by Kenny Rogers (1978): Picture this: Kenny Rogers sitting on a train, sharing life advice. “The Gambler” is all about that, giving you tips on life through the lens of someone who knows a thing or two about gambling.
- “Viva Las Vegas” by Elvis Presley (1964): Elvis takes us to the party in “Viva Las Vegas”! It’s like a musical tour of the lively and fun atmosphere of the gambling city. Super upbeat and perfect for the Vegas vibe.
- “Luck Be a Lady” by Frank Sinatra (1950s): Frank Sinatra’s “Luck Be a Lady” is a classy tune. It’s from the musical “Guys and Dolls” and talks about luck in love and gambling. Frank’s smooth voice makes it feel like he’s giving you some friendly advice.
- “Ace of Spades” by Motörhead (1980): Motörhead’s “Ace of Spades” is a rock anthem! It’s loud, intense, and all about that feeling of taking risks. Perfect for those who love a bit of heavy metal and living on the edge.
- “House of the Rising Sun” by The Animals (1964): This one’s a bit moody. “House of the Rising Sun” by The Animals tells a story about a gambler’s life getting a bit messed up. It’s got a bluesy vibe and tells a captivating tale.
- “Desperado” by Eagles (1973): Eagles’ “Desperado” is like a story about a lonely gambler. It talks about the struggles and self-discovery, and it’s got this soulful vibe that really tugs at the heartstrings.
So, these songs are like a soundtrack to the ups and downs of gambling. They capture the excitement, the risks, and the whole journey of those who love to roll the dice in life!
