Los Angeles, CA — 2026 — The beat is back, and the screen is alive again. LRT Music Box, part of the LRT Presents network, is reigniting the spirit of classic music television for a new generation, where music videos, VJs, and artist storytelling take centre stage once more.
In an age dominated by algorithms and endless scrolling, LRT Music Box is reclaiming the magic of curated music television. The channel will feature playlist‑style music video blocks, two hosted music shows, and a slate of music documentaries and films celebrating the artistry, culture, and stories behind the sound.
This revival marks the return of the VJ era, where real hosts bring personality, insight, and connection back to the music experience. Each show will spotlight emerging and established artists, blending interviews, behind‑the‑scenes stories, and exclusive premieres.
“Video once killed the radio star,” says the creative team behind the relaunch, “but now, video is killing the streaming star.” LRT Music Box is redefining how audiences experience music, visually, emotionally, and communally, through a platform that celebrates creativity over clicks.
The relaunch is a creative collaboration between LRT Entertainment and The Collaborative Creatives Agency, two powerhouses united by a shared mission to champion independent artistry and human‑first creativity. Both companies are deeply rooted in the music industry, with each boasting over 30 years of experience shaping artists, producing content, and driving innovation across global music and entertainment platforms.
LRT Entertainment, founded by Lisa Thomas, brings decades of experience and industry influence to the partnership . With a career spanning over 30 years in entertainment—including roles with Universal Music Group, Disney, and Spelling Television, Thomas has built a global network in music distribution, production, and artist development. Under her leadership, LRT Entertainment has become a hub for worldwide music and media distribution, delivering innovative, inclusive entertainment across streaming platforms including Roku, Amazon Fire, PlayStation, and Xbox. With divisions spanning music, film, and television, LRT Entertainment continues to expand its reach through original programming that celebrates diversity, artistry, and storytelling.
The Collaborative Creatives Agency, founded by Allen Balfour Geiner and Dar Ra Brady, operates within the LRT umbrella as a unified network of creative entities that think, move, and evolve together. The agency is dedicated to empowering independent artists, brands, and storytellers, blending classic creative principles with ethical AI innovation to enhance human creativity, offering big‑agency treatment with a human touch.
Together, LRT Entertainment and The Collaborative Creatives Agency are reviving the golden age of music television for a new generation; one where discovery, artistry, and connection take precedence over algorithms.
The channel’s programming lineup includes:
- Curated Music Video Playlists: genre‑spanning blocks featuring global and independent artists.
- Hosted Music Shows: bringing back the VJ‑driven energy of classic music television with modern flair.
- Music Documentaries and Films — exploring the stories, struggles, and triumphs behind the world’s most compelling sounds.
Streaming across Roku, Amazon Fire, PlayStation, Xbox, on LRT the Presents platforms, LRT Music Box connects audiences worldwide to the visual heartbeat of music culture.
This is more than nostalgia, it’s a movement. A new generation of viewers will experience the thrill of discovering music through sight and sound, guided by hosts who live and breathe the art form. LRT Music Box is where the music video revolution begins again. The screen is the stage, the artists are the stars, and the message is clear: Video Now Kills the Streaming Star.
For media inquiries, interviews, or partnership opportunities, contact The Collaborative Creatives Agency. Allen@collaborativecreativesagency.com
