San Francisco, CA 3/24/25 – The live music industry is entering a new era of efficiency and profitability with the launch of Ternwheel, a groundbreaking platform designed to help musicians take control of their touring finances and end to end logistics.
Founded by industry veteran and serial entrepreneur, Ashanti Abdullah, Ternwheel addresses two of the biggest challenges artists face: making a sustainable income and managing the complexities of life ‘on the road’.
Ternwheel, which debuted at SXSW in 2024, provides artists with a next generation profitability platform that simplifies budgeting, scheduling, and logistics. Offering real-time insights, revenue projections, and streamlined communication, the platform eliminates the chaos of tour management and empowers artists with financial clarity.
Whether it’s an independent act planning their first tour, or a globally recognized artist navigating a world tour, Ternwheel ensures that artists and their teams are making informed, strategic decisions.
“The music industry is difficult and requires not just many talents, but realistically, teams, and for those teams, the rewards they seek may not be as high as expected. Our vision is simple—artists should profit from their passion,” stated Ternwheel Founder, Ashanti Abdullah. “Instead of relying on gut feelings, artists can now see exactly where their money is going, how much they need to earn per show, and ultimately, keep more money in their own pockets in the process.”
With years of experience managing high-profile artists and festivals, Abdullah created Ternwheel after recognizing the industry’s lack of a comprehensive tool for tour management – Unlike traditional spreadsheets and outdated software, Ternwheel’s intuitive app centralizes all essential tour data, reducing confusion and increasing accountability.
The platform allows musicians to navigate the road with greater transparency, efficiency, and financial control—ensuring that every tour is not just successful, but also profitable.
Ternwheel’s recent acceptance into Andreessen Horowitz’s (a16z) Talent x Opportunity initiative marks a significant milestone in the enterprise’s journey, further positioning the company as a leader in reshaping the live music business. With backing from one of Silicon Valley’s most influential venture capital firms, Ternwheel is poised to expand its reach and refine even further its platform to meet the needs of musicians worldwide.
For more information about Ternwheel and how it is transforming the touring industry, visit www.ternwheel.com.
