DEMONS (Project of Longtime Mae Guitarist Zach Gehring) Pay Homage To Old-School Skate Vids in New Music Video

“Radical Cure”, Premiering on Red Bull Music; Debut EP
‘Great Dismal’ Out June 16 on Spartan
Records

Demons, the Virginia Beach-based musical project started by
longtime Mae guitarist Zach Gehring, is premiering a new video for the track
“Radical Cure” on Red Bull Music.

The clip features a montage of skateboarding footage which was shot
in and around Virginia Beach, Richmond and Baltimore.

Gehring tells Red Bull, “Skating has always been a part of my life,
always present in my awareness of the punk rock culture I grew up in. I grew up
skating in my hometown of Mt. Dora, Florida. My dad built us a quarter pipe and
we would spend hours out there… I was raised on the Bones Brigade, like so
many other kids born in the 80’s.”

The track appears on the band’s 6-song debut EP Great Dismal which
will be released on June 16 via Spartan Records. Pre-orders are now available
digitally and on limited edition 12" silk-screened vinyl here and here. All pre-orders come with an instant download of the song
“Parallel Lines.

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Spartan Records

Track
Listing:

1. There Is No Reward

2. Lenora Slaughter

3. Godless Girls

4. Radical Cure

5. Parallel Lines

6. Quietly Waiting

About
Demons:

While the untangling of duality – awe and anguish, faith and fraud,
hope and
horror – is hardly a new artistic exercise, such rich questioning
is rarely
attempted in the form of an entirely-accessible six song EP.
Performing the
duties of both architect and builder, Zach Gehring (of
beloved Virginia-based Mae acclaim) has designed an exorcism vehicle, the
aptly-titled moniker Demons, and allowed often-at-odds voices the opportunity to
speak. The result is Great Dismal, an oxymoronic battle of declarations,
withholdings, distortion, and clarity – – a tussle of the psyche examined
through opposing dynamics.

Considering the past, present, and future success of Mae (four
highly-revered full length records, three EP’s, and over half a million records
sold), it is fair to
question Gehring’s motives in pursuing a new project
now. In his own words,
"over the years it’s just been a nagging desire. I’d
dismiss it for periods of time,
but then it would come back to me. I wanted
to see if I could do it. I knew I had
ideas and a desire to give some sort
of voice to them, also, and most crucially,
they were not ideas that could
be developed in Mae,” says Gehring. “I wanted to
do something harder, less
crafted, something more abrasive. Conceptually, or
lyrically, I was more
interested in problematizing myself and throwing tacks on
the road, so to
speak.”

“Tacks on the road” becomes an increasingly appropriate metaphor as
Great
Dismal plays out. Moments of sonic accessibility lose footing and
spiral into
heavy and brooding responses with little warning, Gehring’s
fragile vocals
transition into angst-ridden bellows, and words from the same
speaker argue
back and forth across the tracklisting:

“Some things are better left unsaid –left wild, violent, raging,
deep inside your
head” (“Lenora Slaughter”) // “I pray to God, I won’t do
you no harm, and that
you find rest in my helpless thin arms” (“Quietly
Waiting”)

Conceptually, “the name of the project, ‘Demons,’ comes from a Fyodor

Dostoevsky novel of the same title,” says Gehring, “although, my reason for

going with that for the name is because I feel it’s something we all have in

common. Maybe not so necessarily sinister, but this alternate, more
problematic
or complicated portion of our personality – a side people don’t
always like to
recognize in themselves. The title Great Dismal is taken from
a local swamp in
southeast Virginia. I think it succinctly describes my
worldview right now, kind of a combination of awe and anxiety. It’s both
expressive and reflective.”

“The main undercurrent was just a curiosity to see if I could do
this. Demons is an experiment in a true sense of the word,” say Gehring. “The
music isn’t
experimental at all, but the process, me writing songs and
singing, was always
understood as an experiment. There are these narratives
of creativity, art, and
expression, and they are sometimes at odds with each
other. I think everyone
has something they want to express, and I wanted to
overcome any obstacles
that would potentially prevent me from doing so. I
wanted to try to eliminate selfdoubt, fear, and any pre-conceived notions what
songs should sound like and find a reason to create something new in an
environment that is both over
saturated and begging for more.”

And what was that reason?

“For me,” says Gehring, “that reason was simply that I had something
I needed to explore, both as it relates to my creativity and deeper anxieties
that stemmed
from this abundance of opinions and seemingly sourceless,
floating frustrations I constantly felt and still do.”

Upon first glance, the urgency of Great Dismal can be misunderstood
as a sole
tone of disparity; however, after repeated listens, other thematic
motifs become
more pronounced – threads of meaning that, in retrospect,
Gehring describes as “tempered hope, humility, and critical self-awareness.” By
allowing these
conflicting voices to speak, Gehring has begun to exorcise
his own demons in an attempt to pave a road toward a more tangible sense of
clarity, understanding, and faith – on the other side, those on the same
journey will find solace in his courage to press “record” during the
process.