Independent, But in High Demand: 6 Tips to Promote Yourself

One of the most important parts of being a musician is being able to promote yourself. This is the key to building your following, getting consistent gigs, and selling your albums. However, it’s also one of the aspects that people struggle the most with. This can be even harder if you don’t have the marketing powers of a record label behind you. However, there are a few great tips that you can use to promote yourself as an independent musician. Let’s look at some of the best strategies for you to try.  

Build A Professional Website 

The internet is one of the most important tools you have at your disposal. To help you get discovered online, you’ll need to make sure that you’re building a professional website. This will allow you to create a way to showcase your content. For example, you’ll be able to put up videos of your performance, links to download your music, and contact numbers for people to book you. You might also want to create a blog where you can give people deeper insights into your personality and music creation process.  

While many people imagine that this tool will be very complex to design and build, they’re often mistaken. In most cases, there are plenty of online tools that can help you build a professional-looking website in just a few hours. Remember, this will be one of the first things that people use when looking for you. As a result, you want to make sure that you’re making a good impression with a professional-looking website.     

Shoot A Behind the Scenes Video 

For many fans, one of the most interesting parts of the music production process is how you write and record music. As a result, you might want to consider shooting behind the scenes videos, showing them some aspects of the music business which they might not ordinarily get to see. This can be a great way to make people appreciate your music, as they know all the effort that went into making it. Another benefit is how cheap this kind of content is to produce.  

Book Local Gigs 

You might also want to try to book more gigs. This is one of the best ways to get your start in the music industry. It will also allow you to gain valuable experience performing before a live audience. As a result, the more often you gig, the better your songs will get. This, in turn, makes it easier to book future gigs. 

There are a few tips that you’ll need to know to make it easier for you to land a gig. First, you want to make try contacting as many local venues as possible. When you do this, have a few songs ready for the owners to listen to. This will let them know the kind of experience that they’ll be getting. Once you play a successful gig, you can ask that owner to be a reference. This will show prospective venues that you can be trusted to turn up on time and act in a professional manner.  

Make and Share Your Songs 

One of the most important aspects of promoting yourself is building a large collection of material that you can share with your fan-base. In this area, it’s always good to try to release new songs, so your friends have a reason to check in with your pages frequently. You might also want to reach out to some of the creators who curate popular playlists in your genre. Getting your track featured on some of these playlists can be a great way for you to attract a lot of listens. Today, there are dozens of platforms that you can release your songs on, with many willing to pay you royalties for any listens that you get. Because of this, you should try multiple music sharing sites, to see which ones deliver the best results.  

While many people assume that recording and editing music as an independent artist will be too difficult, this is no longer the case. In many cases, the equipment you need to record and publish your songs has never been easier to obtain. In most cases, all you need is a microphone, to record the songs. To edit them, you’ll be able to use a midi-keyboard. This will give you a lot of editing options to explore. For example, you’ll be able to add sound effects. As this is one of the most versatile tools you can own, it’s important to spend a little more time looking into your options. To help you do this, you can use this useful midi-keyboards analysis. 

Develop A Social Media Presence 

It’s also important to try to develop your social media presence. These platforms should be one of the best ways for people to connect with you. You can also use this to promote your latest music releases and help drive ticket sales. There are dozens of ways to use social media. For example, you might want to do an “Ask Me Anything” session, where you answer fan questions. You might also want to create virtual giveaways, to promote your music.  

Stream Your Performance 

Finally, one of the best ways to connect with your fans, and attract more people, is to stream performances online. This doesn’t need to be a difficult process. In most cases, you’ll just need some cameras and microphones, so you can record the show. You might also want to use a midi-keyboard, so you can easily control the sound throughout the show. If you get any gigs, you can record those performances, posting them on your social media.  

Conclusion 

Just because you don’t have the backing of a recording studio doesn’t mean that you don’t have any way of promoting yourself. If you’re willing to put in some work, you can turn being an independent music artist into a lucrative career opportunity. So, use these tips to start promoting yourself today.